Build.ms AI Workshops

"In-person AI workshops that teach regular, non-technical people how to build products with AI in just three hours, spreading entirely by word of mouth."
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build.ms/ai
Maker: mergesort
no rev. info provided

Marketing Channels

Primary

Word of mouth

Workshops have 'spread very well by word of mouth' with multiple workshops per month since April

Secondary

Non-profit teaching (Pursuit.org)

The workshops stem from the creator's work teaching at Pursuit, a non-profit in New York, which likely provided initial network and credibility

Secondary

Personal network

First workshop started with a friend sitting down with the creator, which then grew into a business line

Growth Levers

  • Create recorded or hybrid versions of workshops to reach audiences beyond NYC
  • Build a testimonial pipeline from graduates to fuel word-of-mouth and social proof
  • Offer corporate/team workshop packages at premium pricing for companies wanting AI upskilling
  • Develop follow-up cohorts or advanced workshops for returning participants
  • Partner with co-working spaces, accelerators, and business schools to access their communities

First Customer Strategy

The creator's first 'customer' was a friend who sat down for what became the inaugural workshop. This grew from the creator's existing teaching work at Pursuit.org (a non-profit in NYC), providing credibility and a warm network. Word of mouth from satisfied participants drove consistent bookings of several workshops per month.

Pricing Insight

No specific pricing disclosed. As an indie earning a living by helping people, the creator likely charges per workshop or per attendee. The consistent bookings (multiple per month since April) suggest sustainable pricing that balances accessibility with profitability.

Key Takeaways

  • • Services businesses (workshops, consulting) can reach $500+/mo faster than SaaS because they monetize expertise directly
  • • Word of mouth is the strongest growth channel when the product delivers transformative results in a short timeframe
  • • Positioning AI education for non-technical people addresses a massive underserved market
  • • Starting from a non-profit teaching background builds credibility and provides a warm network for initial customers
  • • The 'bring your own idea' workshop format ensures high relevance and engagement for every participant
  • • Teaching people to build with AI creates a flywheel: excited graduates become evangelists

Sentiment Analysis

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