Percento

"An iOS net worth tracker app built by a former accountant turned programmer, combining finance expertise with iOS development to help users track their financial health."
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percento.app
Maker: jianzong
no rev. info provided

Marketing Channels

Primary

iOS App Store

As an iOS app, the App Store is the main distribution channel

Secondary

Hacker News

Creator shares the project in HN threads to build awareness

Ongoing

Family sharing / word of mouth

Premium membership can be shared with family members, encouraging household-level adoption

Growth Levers

  • Implement the frequently requested data sharing feature for partners/couples to unlock a new user segment
  • Target personal finance communities and subreddits (r/personalfinance, r/financialindependence) with the net worth tracking angle
  • Leverage the creator's accounting background for content marketing (blog posts, financial literacy content)
  • Optimize App Store listing with ASO (App Store Optimization) for net worth and financial tracking keywords
  • Add integrations with financial institutions for automatic account syncing to reduce manual data entry
  • Create a couples/household tier as a premium upsell

First Customer Strategy

The creator leveraged a unique combination of accounting background (3 years) and 10+ years of iOS development in big tech to build a credible finance app. The niche positioning as a net worth tracker (rather than a full budgeting app) helped differentiate in a crowded personal finance space.

Pricing Insight

Premium membership model with family sharing — one purchase covers all family members. This family sharing approach reduces friction for household adoption but may limit per-user revenue.

New Market Opportunities

  • Couples and household finance Commenter specifically asked about sharing data with a partner to help them understand their joint financial position — a recurring feature request
  • FIRE (Financial Independence, Retire Early) community Net worth tracking is a core activity for the FIRE community, which is an engaged and growing audience

Key Takeaways

  • • Combining domain expertise (accounting) with technical skills (iOS) creates a credible and differentiated product
  • • Recurring feature requests (data sharing with partners) are strong signals for product roadmap prioritization
  • • Family sharing on premium memberships can drive household adoption but should be balanced with per-user pricing
  • • A 5-year side project in a niche (net worth tracking vs. full budgeting) shows the viability of focused products
  • • Building in a niche within a crowded market (personal finance) requires clear differentiation on a specific use case

Sentiment Analysis

1 Neu

Notable Quotes

"Can I share data with my partner? I've been looking for a way to help my partner understand where we at money-wise. — leipert"

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